Who are science fiction fans?
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You never know who just might be a science fiction fan. With 8 of the 10 top grossing films of all time being science fiction, fantasy, or horror, this is a popular genre attracting more and more fans every day. It is one of the few market segments that cross all ethnic, race, and age barriers. Fans are usually very desireable higher income, technology saavy consumers with higher education and interest in learning. They also tend to read more, rent videos and see movies more than the general public. Some recent demographics, show:
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Sex
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Male
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78.6%
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Female
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21.4%
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Age:
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Under 18
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11.0%
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18-19
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5.9%
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20-24
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24.7%
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25-29
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19.6%
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30-34
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17.8%
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35-44
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12.8%
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45 or older
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8.2%
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Marital Status:
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Single
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64.6%
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Married
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35.4%
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Household Income:
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$30K-49K
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27.7%
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$50K
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35.5%
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Education:
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Attended Some College
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59.4%
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Graduated College
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24.7%
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Entertainment Habits:
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Rent Video Tapes
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88.6%
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Purchase CDs
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83.5%
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Have cable TV
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77.8%
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Use Video Game System
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62.3%
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Own Computer
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55.9%
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Attended Movies:
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In last 3 months
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93.6%
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Once a week or more
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25.7%
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2 to 3 times a month
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40.8%
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Once a month
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21.8%
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Less than once a month
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11.7%
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Type of Movie Attended in Last 90 Days:
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Action-Adventure
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81.8%
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Science Fiction/Fantasy
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69.4%
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Comedy
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68.8%
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Suspense-Horror
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45.6%
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Drama
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45.6%
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Animation
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23.3%
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Time Spent Reading:
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Average Time:
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1 hour, 14 minutes
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Number of Video Tapes Rented in Last 30 days:
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1-5
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42.9%
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6-9
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15.9%
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10-14
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21.1%
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15-19
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7.7%
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20 or more
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12.4%
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Number of Music CDs/Tapes/Albu ms Purchased in Past 12 Months:
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7-10
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16.9%
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11-14
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13.8%
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15-24
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15.9%
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25-34
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17.4%
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35-59
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12.3%
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60 or more
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8.2%
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Science fiction fans also tend to be more interested in new technologies, gadgets, computers and other high-tech items then general consumers. This makes them the perfect market segment for product testing, beta testing and research as well as advertising!
Want to reach this segment? Check out our great advertising rates.
Also view our site statistics here.
For additional information, please email advertising@scifispace.com or see contact information.
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